My point about this story is that there is the passion and love for what you do and in what you believe in very important. It drives you trough the challenges of the project or even trough the difficulties in it and leads you the right way. And then you can be sure that somethings what is born like that will always show and communicate the message you want to communicate loud and clear and in the right scale.
And the meeting with the chairman was about all those things I mentioned but more about a human to human talk and knowing more what drives me personally in my life and what is my passion. That gave him all he needed to know that it will be a successful delivery.
Which gets me back to this project and the amazing part of it which was the collaboration with the client’s team and their way of sharing their passion for the art and for the idea of execution of the project we decided to go for. So the bottom line here is : What connects people most is their passion for the same thing and the power of it is tremendous. There are no barriers then.
So again Crystallized series is not just about 4 giant oil paintings.
The idea behind was to communicate trough four women a personal beauty and a wondering in woman’s life as a part of a branding message. I wanted to express client’s business philosophy in a way how it’s based. As an honest service for women, for people. In it’s true and simplicity. So all I focused on were the women as clients the company is helping to. I decided to let them dream and wonder as in a moment before a decision. The technique and style is also particular as I wanted to make it fresh, light, very elegant and beautiful. For that feel I would usually chose water colors with some light pastel colors but I have chosen a particular style based on oil colors and made it fresh and light in the style of the painting itself. Expressing individually personality of each of these women. Following the company’s brand colors, the redish orange color is something I really like and I think with a combination of red lips it gives it that kind of slight more bold feel even it’s still very elegant. Something very different I believe.
Hope you like it as the story I shared with you. – HEINEK
