A series of my paintings called “ Crystallized ” is not just a series of giant beautiful oil paintings for me but honestly it’s one of the most satisfying projects I have ever done. Without a cliche usually what satisfies me in a commercial project most is obviously to see the effectiveness and results it delivers to the client as that is it’s purpose in a first place. But I don’t want to talk to you today about this series results even that I am already proud of them even in this early stage but I would like to talk to you about the human aspect and people involved in this project. And how important that was for me and always is. People you work with always matter especially in a big international project like this it’s always a team effort and work which shows and the connection of teams especially with the client is crucial for a success.
It reminds me a time in UK when I was working on a series of commercial projects for a big automotive brand and I have met a chairman of the brand. It was that kind of unexpected meeting when I guess you should feel the importance of the personality and at least a momentum of the weight of responsibility for what you do for the client right but instead from a first second it turned into a human talk of two men-boys passionate about cars and bikes and about the escalating lust to feel the adrenaline spreading out in your bloodstream with an increasing rave of the engine. You know what I mean. Men’s talk. Even talking about the moment gets me back there again as it would be yesterday and I would like to have that good laugh and talk with that person again now.
“the passion and love for what you do and in what you believe in it drives you the right way… to people who can appreciate and share with you their passion…”
Today thinking about that meeting once more again I guess it’s more than clear he wanted to meet me and know me as a person first and most. I was told and knew he likes my work and that was also the reason I was chosen for it but as always with a big campaign like that it comes along with a responsibility and professionalism questions asked in client’s mind in some way later or sooner as it is the trust the client is naturally seeking and needs to feel and know that everything will go just right. Which is more than understandable.
But There was no single word or a question asked about the work on the campaign during that meeting or after. There was no doubt. Just shared passion for the cars you could see.
My point about this story is that there is the passion and love for what you do and in what you believe in very important. It drives you trough the challenges of the project or even trough the difficulties in it and leads you the right way. And then you can be sure that somethings what is born like that will always show and communicate the message you want to communicate loud and clear and in the right scale.
And the meeting with the chairman was about all those things I mentioned but more about a human to human talk and knowing more what drives me personally in my life and what is my passion. That gave him all he needed to know that it will be a successful delivery.
Which gets me back to this project and the amazing part of it which was the collaboration with the client’s team and their way of sharing their passion for the art and for the idea of execution of the project we decided to go for. So the bottom line here is : What connects people most is their passion for the same thing and the power of it is tremendous. There are no barriers then.
So again Crystallized series is not just about 4 giant oil paintings.
The idea behind was to communicate trough four women a personal beauty and a wondering in woman’s life as a part of a branding message. I wanted to express client’s business philosophy in a way how it’s based. As an honest service for women, for people. In it’s true and simplicity. So all I focused on were the women as clients the company is helping to. I decided to let them dream and wonder as in a moment before a decision. The technique and style is also particular as I wanted to make it fresh, light, very elegant and beautiful. For that feel I would usually chose water colors with some light pastel colors but I have chosen a particular style based on oil colors and made it fresh and light in the style of the painting itself. Expressing individually personality of each of these women. Following the company’s brand colors, the redish orange color is something I really like and I think with a combination of red lips it gives it that kind of slight more bold feel even it’s still very elegant. Something very different I believe.
Hope you like it as the story I shared with you. – HEINEK